Multi-brand Strategy, Experience Design & Research
Frontier
Co-op
A unique opportunity to create a unified experience that expands across four brands within the family.
- My Role
Creative Director
Strategist
UX
- The Task
Strategic Planning
Experience Research
Experience Design
Commerce Launch
- Brand Family
Frontier Co-op
Aura Cacia
Simply Organic
Co-op Market
- Delivery
1 BuildKit
10 months to launch
01The Challenge
The co-op identity is at the heart of everything: cooperative, unified, and people-centric.
“We have struggled with how to market the three brands under the co-op umbrella for a number of years. The fact that Frontier Co-op is the name of our parent company, and its own brand of spices, herbs, teas, CBD and essential oils, makes the positioning around the co-op very challenging and will require alignment by senior management.”
02The Vision
Elevate. Educate. Unify. Empower.
01
Elevate
Design a user-friendly experience for multiple customer segments with differing levels of familiarity, knowledge, and intention.
02
Educate
Educate new and existing customers around product benefits and membership to drive online purchases and facilitate informed interactions.
03
Unify
Create a scalable platform that unifies the overall experience and incentivizes customers to close deals faster. Remove brand confusion by clarifying the brand language.
04
Empower
Develop engaging content that informs decision making and encourages return visits. Establish a destination for continued brand engagement.
03Research
Understanding the audience and the brand family
04The System
From “1” to “4”
Atomic Design + Build Kits
Atomic design is the principle that the experience as a whole is a compilation of reusable components. This enables us to work across UX, Visual Design, and Creative Technology with a consistent and unified framework.
Better design consistency
Scalable and flexible framework
One storefront, four outputs
Atomic design
A methodology to create design systems faster and more efficiently by increasing scalability and reducing overhead.
BuildKit
A UI and front-end code kit that is ready for integration into any platform. All elements are highly reusable and designed for scale and easy management.
05 · Delivery
We’ve completed
- BuildKit
- 1
- Wireframes
- 105
- Templates
- 2
- Visual designs
- 149
- Websites
- 5
- Months to launch
- 10
- Marketplaces
- 2
- Awesome teammates
- 55
“From creative ideation and UX to technical solutioning and architecture, Gorilla demonstrates deep understanding of your business drivers and needs, then works tirelessly to bring the project to life. In major projects, the journey is never without at least a couple of roadblocks and bumps. We have found that when problems arise, Gorilla immediately adopts a solution mindset. In all ways, they are a top tier partner and we see our business accelerating rapidly due to our partnership with them.”